About Us

If it's gorgeous, we've got it! Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995, and it's no wonder -- with a diverse selection, fair prices, and a knowledgeable team to help you out, there's no better place to shop. 

We have locations in Downtown Santa Cruz, Capitola Mall, Capitola Village, and Old Town Sacramento. We are so excited to be able to expand our shop online and be more accessible to everyone. Whether you prefer to shop in store, online, or curbside, we are here to assist you with all your jewelry needs. 

Female owned, and locally operated, Super Silver has been a staple part of the Santa Cruz community for decades. This year more than ever, it is so important to support small businesses and we appreciate every purchase that you make with us. We want to spread the joy of silver, one ring at a time!