About Us

Discover the diverse selection of sterling silver jewelry designs at Super Silver and create your unique look. With thousands of sterling silver rings, chains, earrings, bracelets, pendants, precious gemstones, and bold one-of-a-kind artisan pieces to choose from, you are sure to find that special piece that gives you the confidence to shine on. For 20 years, Super Silver has been dedicated to our mission of providing quality, affordable jewelry for every type of person, no matter their style, size, gender, or price point. The owner is a Santa Cruz local who started working at Super Silver as a young teenager and had such a passion for the business that she bought the company in 2003. With her loyal team of employees, family of designers, and wonderful customers, she has expanded into multiple stores and helped others who shared in her ambition to open their own Super Silver Stores. Every piece of jewelry is hand-picked or designed with our suppliers to ensure we always have the latest trends available. The close ties we share with these dedicated designers ensures Super Silver always has the best deals to pass on to our loyal fans. We pride ourselves on delivering fine-quality treasures from around the world, made by experienced artists, along with our collection of crystals, fashion jewelry, accessories, and other metaphysical items.